Turn every seller lead into a car you can buy.
Rogue picks up each new seller lead and starts the conversation by text. It collects the details that matter, makes offers inside the limits you set, and hands qualified deals to your buyers.
- Works over SMS and MMS
- Your rules, your max offer
- A person can step in anytime
ABC Toyota
Text message
- Hi Sam, this is Rogue at ABC Toyota. Thanks for your interest in selling your 2019 Camry! To put an offer together, could you send the VIN and the current mileage?
- Sure! 4T1B11HK8KU123456, about 48,000 miles
- Thanks! That's a 2019 Toyota Camry SE. Based on what you've shared, we can offer $18,400. One of our buyers will be in touch to set up a time to see it.
- Sounds good, thank you!
How it works
From first text to signed deal, without the busywork
Rogue handles the back-and-forth. Your buyers spend their time on the deals worth closing.
A seller lead comes in
Leads arrive from your lead sources, a CSV import or the API. Rogue starts the conversation by text right away, day or night.
Rogue qualifies
It asks only for what your store requires before an offer (mileage, VIN, title status, condition, photos) and decodes and verifies the VIN.
An offer, inside your limits
It gets a max offer from your offer API or your buyer, opens within your rules, and negotiates up to that max. Never past it.
Your team closes
Rogue hands the deal to your buyers with the whole conversation attached, including when the seller wants more than the max. Your team books the appointment and closes it.
Features
Everything between a new lead and a deal ready to close
Conversations that read like a person
SMS and MMS in your store's own number. Sellers can send photos, and every reply sticks to the facts of their vehicle.
VIN decoding and verification
Year, make, model, trim and more come straight from the VIN. When it doesn't match what's on file, Rogue checks with the seller.
Offers within your max
A max offer per lead, opening rules and price increments per store. Rogue negotiates up to the max and never beyond it.
Offer API integrations
Connect offer and valuation providers to your stores. Rogue refreshes the offer when the mileage changes or it expires.
Human handoff, with context
Sellers who ask for a person, or want more than your max, go straight to your team with the full conversation.
A score for every opportunity
Rogue scores each lead so your buyers work the best deals first, and every change is kept in an audit trail.
Controls
You set the rules. Rogue follows them.
Rogue works for your dealership, not around it. Every limit that matters is yours to set, store by store, and Rogue can't cross it. When a conversation needs a person, it hands off instead of improvising.
What you control
- A max offer per lead, set by an offer API or by your buyer
- Opening-offer rules and price increments, per store
- The info required before any offer: mileage, VIN, title, condition, photos
- When Rogue hands the conversation to a person
- Seller opt-out respected: a STOP ends the texts
- An audit trail of every change
FAQ
Questions, answered
What does Rogue actually do?
It picks up each new seller lead and starts the conversation by text. It gathers the vehicle details your store needs, shares offers within your limits, and brings your team in when it's time to close.
Can Rogue offer more than we allow?
No. Every lead has a max offer, from an offer API or set by your buyer, and Rogue negotiates up to it but never past it. If a seller wants more, Rogue hands the conversation to a person.
Can our team take over a conversation?
Yes, at any time. Your buyers can step into a conversation, raise or change the max offer, and let Rogue continue afterward.
Which numbers and messaging providers does it use?
Rogue texts from each store's own number and works with Twilio and Infobip, including photos sent by MMS.
What happens when a seller texts STOP?
They are opted out and Rogue stops messaging them. A START brings them back.
How do we get started?
Send us a message from the contact page. We'll learn about your stores and lead sources and walk you through what setup looks like.
Ready to turn more seller leads into cars you can buy?
Tell us about your stores and we'll show you what Rogue can do for them.